Spotlight: LORE

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Spotlight: LORE shines a light on a project built around mystery, emotion, and fearless creativity. We catch up with LORE to talk about their musical journey, the ideas that shape their sound, and how they continue to push boundaries through bold storytelling and atmosphere driven music.

To start things off, can you introduce LORE to readers who may be discovering you for the first time?

LORE is a project rooted in atmosphere, storytelling, and emotion. It blends music of any genre and the various elements that go into visualization to create something that feels immersive rather than genre specific. At its core, Lore is about building a world listeners can fully step into musically and visually.

Your debut EP Prologue feels like the opening chapter of a larger universe. What does this release represent for the project?

Prologue is exactly that, “an introduction”. It establishes the emotional and narrative foundation for everything that comes after. It’s not meant to answer every question, but to set the tone, introduce the characters and themes, and invite listeners into the world we’re building.

LORE’s rollout has been mysterious, cryptic, and visually striking. What inspired the decision to cloak part of the duo’s identity and weave narrative elements into the visuals?

We wanted the focus to be on the world and the story rather than ourselves as individuals. The mystery allows people to project their own meaning onto the music and visuals. Storytelling and symbolism felt like the most honest way to express the project, without overexplaining it.

Your new single “Nightwere Club” blends high-energy dance beats, soprano vocals, and visceral screams. What was the creative spark or moment that kicked off this track?

“Nightwere Club” started from wanting to capture a feeling of chaos and helplessness almost like that moment where everything feels a bit too overwhelming leaned into contrasts: beauty and aggression, control and loss. Once that emotional direction was clear, the song kind took a form of its own from there.

The music video for “Nightwere Club” feels chaotic, atmospheric, and cinematic. How did the concept for the video come to life?

The video came from the same emotional space as the song. We mostly wanted to the video to reflect the lyrics as clearly as possible as it a pretty crucial part of the of the beginning of this story arc so we wanted it to be as clear cut as possible for our listeners to understand

The earlier single “Senpai” featured Isaac Wilson of Dwellings and an anime-inspired video. What drew you toward using animation to tell that story?

Animation gave us a level of freedom that live-action couldn’t. The themes in “Senpai” felt surreal and emotional in a way that really suited animation. It also allowed us to lean further into the worldbuilding and create something that felt timeless and slightly detached from reality.

The tracks on Prologue move through themes of transformation, guilt, longing, and shadow selves. What emotions were you exploring most while writing the EP?

A lot of the writing came from self reflection confronting parts of yourself you don’t always want to acknowledge. Feelings like guilt, isolation, longing, and change show up throughout the EP. It was less about telling a single story and more about capturing emotional states.

Sonically, your influences range from alt-pop and electronic textures to heavier, more experimental elements. Which artists or genres shaped the sound of this release the most?

There’s influence from alt-pop, electronic music, post-hardcore, and experimental production, but we tried not to let any single genre dominate the sound. The goal was to let those influences blend naturally and create something that feels cohesive but still unpredictable.

Visual direction feels like a major part of LORE’s identity. How do visuals, color palettes, or symbolism influence your songwriting?

Visuals and music are deeply connected for us. Sometimes imagery comes first and informs the mood of a song; other times the music inspires the visual language. Color palettes, symbolism, and tone all help shape how a song should feel emotionally.

Each LORE release feels like a piece of a larger world. How much world-building goes into your creative process behind the scenes?

A lot more than people probably realize (shout out to Sky Cave!) Even if not everything is obvious to the listener, there’s a clear internal logic to the world characters, themes, and emotional arcs. That worldbuilding helps guide creative decisions and keeps everything feeling intentional.

What do you hope new listeners experience or feel when they hear Prologue for the first time?

I hope they feel immersed like they’ve stepped into something unfamiliar but emotionally resonant. Ideally, it sparks curiosity and connection, whether that’s comfort, discomfort, or introspection. In the end I’d personally just like our music/visual to be a great temporary escape from regular life like your favorite Netflix series just got a new season and you gotta binge it all in one night haha or something like that

What is one thing you think should be asked more in an interview that isnt asked enough?

If I had to pick one thing I think artists should be asked more about “what didn’t work” ya know? Like the ideas that failed or had to be scrapped. That process is just as important as the final product, kinda like a peep into the bloopers or the BTS side of any project

What is one thing you are most proud of so far in your career?

I’m most proud of committing fully to a vision and seeing it through. Lore exists because we trusted the process, even when it took longer than expected.

What is the most interesting thing you’ve learned about yourself through creating music?

I’ve learned how much patience and vulnerability the process truly requires. Creating music has always but now even more so with LORE forced me to be honest with myself in ways I didn’t anticipate or even want to be honest haha, but I think in the end that it’s all for the better in the end. Growth isn’t supposed to be comfortable all the time and being scared of it is okay as long as you keep going

What can listeners expect next from LORE following Prologue? Any hints you can share about where the story goes from here?

I can definitely say Things will get, a lot more fun intense, deeper, and more expansive. “Prologue” sets the foundation, but what comes next explores the world more fully whether it be emotionally, sonically, visually. The story is just beginning

Spotlight: LORE closes with a deeper appreciation for their vision, creativity, and the fearless direction they are taking their music next.

Check out the music right away!

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