Amid all that hype, one unexpected anthem emerged: Dat $tick, the breakout debut song of Indonesian rapper Rich Brian, formerly known as Rich Chigga. The viral moment quickly became something more. Building on that momentum, he emerged as a trailblazer whose impact opened doors for Asian artists in the Western hip-hop scene, bypassing the industry’s traditional paths. After 2019, he stepped back from the spotlight but released singles and EPs here and there. After six years, he returned with his third album, released in August 2025.