Highlight – August 08
To many, he is most known for his collaborations with Justin Beiber and Shawn Mendes, but this Def Jam artist is an accomplished R&B singer-songwriter in his own right and today Hidden Beats Highlight – August 08. We recently had the chance to take part in a conversation with the multi-talented artist ahead of the release of “Towards the Sun Part 2” -which is available now for streaming- and here are some of the highlights of that chat.
Doing it his own way
August 08 has worn many different hats in the music industry, which is one of the biggest reasons he’s enjoying his solo work so much. For one “TikTok is a thing”, August stated, recognizing that today’s artists have a very unique ability to directly reach out to their fans, and deliver their message *exactly* how they want it delivered.
One of the things August 08 talked about his relationship with Def Jam is how they want him to be himself: “We like you as an artist, just do you”, they told him. Def Jam has supported August 08 to be himself, and be emotionally vulnerable. As a songwriter for other artists, he had to stick to briefs and try to understand what someone else is feeling. Now, with the freedom to do his own thing without restrictions, August 08 has been able to create a powerful album full of raw emotions and brutal honesty. A pandemic project that August hopes can “Help people heal”, “Towards the Sun” showcases the variety of influences that make August 08 one of the most unique artists out there today.