Hidden Beats

We Are Story Tellers

Spotlight - Alexa.
Your music blends elements of pop, rock, and electronic genres. How did you develop this unique sound, and what influences have shaped your musical style?

I have always found comfort and solace in creating. I have had an immense passion for music and writing for as long as I can remember, and I am so grateful to be able to make music every day. One of the great things about music is you really can take your time curating your sound, finding what resonates with the song on a deeper level. While my sound has developed and changed throughout the years, one thing that has stayed the same is that music has been a constant in my life, there for me to turn to when I need to understand life’s complexities. Regardless of how my sound changes through the years, I hope to inspire people in the way that music has inspired me to chase my dreams.

As I continue to grow as an artist, the music might change, but the heart of it will forever remain the same. As in all my music, I want to portray the feeling of belonging to my listeners. I want a listener to stumble across this song and feel heard. 

Can you tell us the story behind your recent release I Hate The Space?

I’m so happy that “i hate the space” is finally out in the world. The song reflects on how difficult it is to face the present after all your plans have been said and done. It’s about the pressure we put on ourselves to have everything figured out and how difficult it can be to face reality when things don’t go as planned. Finding yourself alone in your thoughts with the pressures of an unknown future, it’s easier to immerse yourself in trite distractions so you don’t have to face reality.  

It’s easy to feel obligated to have everything together. Getting a minute to yourself means being alone with your thoughts, and that means facing the difficulties and realness that comes with it. The easy way out? Making plans 24/7 so you don’t have to face reality.

Can you describe your creative process when writing and recording music? How do you come up with new ideas and refine them into finished songs?

From a young age, I have held an immense passion for music and songwriting, and one of the most extraordinary parts of being able to create music is the process is so different every time, but it all comes down to one thing: the absolute love of music.

The lyrics in “i hate the space” stemmed from being on the outside looking in on how everyone seems to have everything figured out and put together. Especially in today’s day and age, we showcase our best versions of ourselves, our “highlight reels”, and looking in from the outside, we lose our sense of reality. You can only keep busy for so long. Eventually, things will slow down, or the weekend will come around, and you’ll be forced to sit down with and work through your thoughts. 

Every song that I release is a part of my heart, and I’m happy that others can now take this song that lives so close to me and make it their own. 

You have performed at a variety of venues and events, including music festivals and charity concerts. How do you adapt your performances to different settings, and what is your goal when you step on stage?

Regardless of the event or venue, my goal is to inspire others. I have grown up looking up to and admiring the music of some incredible artists. I’ve been blown away by their words, found comfort in their melodies, and been left inspired by their drive. I fell in love with music because it became a place of solace for me, and I hope to provide that subtle piece of home for others, even if just for a few moments. I want people to know they’re never alone in what they feel, and not only is it okay to feel, but it’s good to feel. Let yourself feel. 

Your videos often have a strong visual and aesthetic style. How do you approach creating a visual accompaniment to your music, and what role do you think music videos play in today's media landscape?

I love creating content to continue the story of the song and I think it is a great way to add an extra layer of depth and emotion to the music. Even more, it’s so special to see how other people see your song and make it their own. While I love creating content of what I imagine the song to be, I love seeing other people’s takes on the music even more. 

You are active on social media and engage with your fans regularly. How important do you think it is for musicians to connect with their audience in this way, and how do you balance your personal life with your public persona?

Through the years, I’ve been able to connect with so many listeners and fans who have been kind enough to share their own stories about how they relate to my music. While I may have written the words, the song is theirs to make their own, and that is so incredibly magical. I highly value the connection that the music has led me to the listeners. 

When used correctly, social media is a powerful asset, but it’s also important to remember that social media is a “highlight reel,” a place to see other people’s best moments. You have to remember to be kind and true to yourself. 

You have collaborated with a variety of artists over the years. Who have been some of your favorite collaborators, and what have you learned from working with them?

I love creating with other creatives, and I’ve been able to connect with some extremely talented individuals through the years. I always strive to learn from my co-writers and collaborators, and I hope to always continue learning from and being inspired by them. I’m grateful for the people I’ve worked with and will always cheer them on. 

What advice would you give to up-and-coming artists today?

Keep going. Keep creating. Keep writing music. Keep performing. Keep making music that makes you feel. Just keep going.

Looking ahead, what can fans expect from Alexa, in terms of new music, tours, or other projects?

New music, new shows, new everything. I am so excited about this next chapter. Stay updated with everything new: 

Spotlight – Alexa. is a wrap and a big thanks to Alexa for taking the time to chat

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