Spotlight: Ammoye

Reggae has always been rooted in storytelling, and in this edition of Spotlight: Ammoye, we sit down with a voice that continues to carry that tradition forward. Fresh off her Juno nomination for More Reggae, Ammoye reflects on what the recognition means at this stage in her career and how the project came together with intention and heart. Our conversation explores the creative process behind the music, the personal moments that shaped the songs, and the balance between honoring reggae’s foundation while carving out her own lane in Canada’s music landscape.

It’s great to reconnect at such a celebratory moment. How does this JUNO nomination for “More Reggae (Funk It Up)” feel different from past recognitions in your career?

It’s truly wonderful to reconnect during such a celebratory moment! This Juno nomination for “More Reggae/Funk it up” is especially meaningful because it marks my first collaboration with an international female artist. A celebration of feminine energy on the rise! As my eighth Juno nomination, it represents balance, personal power, infinite abundance, and confidence—qualities that reflect where I am in my life and career. Sharing this recognition with Samora also highlights a shift away from competition toward unity and collaboration, setting a positive example for future artists. It’s an exciting opportunity to inspire and uplift through music.

“More Reggae (Funk It Up)” radiates joy, movement, and togetherness. What drew you to this collaboration with Samora, and what made this song click so naturally?

Thank you for highlighting that, as it truly captures the essence and intent of our song. Our goal was to bring people together, to remind our listeners of joy, unity, and harmony. Samora and I had long envisioned a collaboration, and the timing finally aligned in 2024. While I was performing at the Reeperbahn Music Festival in Hamburg, Samora, who is based in Bern, Switzerland, invited me to her city after the festival. There, we finally got into the studio together. With Res, Samora’s husband and manager, who also produces, we explored several tracks. The moment I heard the beat, an upbeat ska vibe with a modern twist—I knew it was the one. The lyrics flowed effortlessly, and Samora loved the concept. That night, “More Reggae/Funk it Up” was born, and we recorded it the next day. It was officially released in June, and now it’s nominated for a Juno Award!

The track blends reggae, ska, and funk so seamlessly. How intentional was that genre fusion when shaping the song’s energy and message?

I consider myself a Reggae/Fusion artist, and so I discussed my vision with Res, he then presented several tracks. But as soon as I heard this particular beat, it instantly brought me back to my childhood, listening to iconic tunes like The Wailers’ “Simmer Down” and Toots & The Maytals’ “Monkey Man” on the radio and sound systems. The ska and funk elements evoked a deep nostalgia and inspired me to create something upbeat and joyful. I knew this track would energize the audience, inviting them to get activated, move and find joy and healing. My intent as a creator is to uplift and inspire my listeners, helping them shift from complacency to a higher vibration. Samora and I share this vision, and our collaboration was a natural and high-vibe synergy.

There’s a strong sense of unity and call-and-response throughout the song. What role does communal energy play in the way you approach music now?

I absolutely love the interactive aspect of the song, which mirrors what I enjoy most about my live performances. The call and response energy creates a sense of harmony and connection, inviting the audience to become an integral part of the experience. During my USA tour at the Lincoln Center last summer, I got the audience to sing along to the hook ‘More Reggae,’ and that created a beautiful communal vibe. It’s incredibly important to me that the audience feels included and engaged, moving beyond mere observation to active participation. I love bringing them out of their comfort zones and making them a part of the show.

Reggae has always been rooted in love, justice, and resistance. How do you personally balance celebration and message in a song like this?

Absolutely, Reggae, for me, embodies the spirit of empowerment, unity, and love. It reaches deep into the heart, connecting us all. When I create music, I aim to balance the profound messages of equality, justice, and unity with a joyful, celebratory energy. It’s essential to honor our inner power and sovereignty while also celebrating the playful, carefree spirit within us. By weaving these elements together, I make the message more engaging and accessible, ensuring that the music remains authentic and true to its healing, inspiring, and motivating intentions. This balance ensures that listeners not only find meaning and healing but also experience joy and upliftment.

You’ve shared stages with artists across genres and cultures. How have those experiences influenced the way you collaborate and communicate through music?

Yes, I have had the privilege of working with a diverse range of talented artists over the years, from Michael Buble, Sean Paul, Wyclef Jean, Chrionixx to the Arkells to name a few, and each artist has taught me different things about how to approach the music, the music business, performances and creative process. For example stage presence, how to create an atmosphere that engages the audience and create a connection that makes the audience feel seen and captivates them in a positive and unique way, also how to always be a master of my craft so I’m always on point professional and ready no matter what situation or who is in the crowd or how many people are in the crowd because you just never know who is watching. Also to remain respectful, responsible, grounded and humble with a willingness to always be open to learn and most importantly to enjoy every moment and opportunity you’re blessed with to share your gift. Also, embrace the space to grow and evolve and never be afraid of change. They’ve shown me that being true to who I am is poignant and non-negotiable, and to reach for the stars and beyond because there’s so much to explore and experience, so never settle. To always respect the process and the journey and never give up.

Being recognized again at the Juno Awards while continuing to push reggae forward in Canada feels significant. What responsibility do you feel carrying the genre at this level?

Being recognized by the Juno Awards while advancing reggae in Canada is truly significant. As an independent artist, I’m acutely aware of the challenges we face, particularly in a genre like reggae, which often doesn’t receive the same level of support as other genres. There’s a pressing need to strengthen the infrastructure for reggae in Canada, and I feel a profound responsibility to champion our genre, inspiring more recognition and support. While we have valuable granting bodies, there’s still a gap in marketing and wider visibility. My goal is to not only uplift reggae locally but also to amplify it globally, ensuring that our music reaches international audiences and creates more touring opportunities. By continuing to be recognized at this level, we can pave the way for greater acceptance and support, and ultimately, foster a thriving environment for reggae in Canada and beyond.

Your album Water marked a powerful chapter of growth and visibility. How has that project changed the way you step into new creative opportunities like this one?

Water marked a significant chapter of growth and visibility for me, opening doors to new creative opportunities. Through my travels and collaborations, I’ve learned from diverse cultures and connected with people worldwide. This broadens my perspective and deepens my commitment to unity and collaboration rather than competition. Collaborating with artists like Samora not only amplifies my visibility but also allows me to bring these rich influences into my music, creating a bridge between cultures. This global perspective enriches my creative process and helps me connect with like-minded individuals around the world. Ultimately, Water has prepared me to approach new projects with openness, a spirit of collaboration, and a commitment to spreading unity and joy through music with more confidence.

After one of your busiest touring years, what have live audiences around the world taught you about the universality of reggae and fusion music?

Touring extensively last year taught me that reggae and fusion music truly resonate universally. Audiences around the world share a deep longing for uplifting, meaningful music that brings joy and healing. The positive response I received reaffirmed that people crave authenticity and substance in music. Reggae, with its universal message of unity and love, bridges cultures and inspires connection. My experiences have shown me that, despite our differences, we all seek positivity and healing. This has inspired me to continue bringing genuine, heartfelt music to the world and to foster unity through my art.

“More Reggae (Funk It Up)” feels like an invitation as much as a song. What do you hope listeners feel or take with them after hearing it?

“More Reggae/Funk It Up” is truly an invitation to embrace unity, love, and authenticity. I hope listeners feel inspired to come together, celebrate life, and approach each moment with compassion and purpose. The song is a call to shift energy, to infuse our lives with joy and positivity, and to remember that we are all interconnected. Even amid challenges, “More Reggae/Funk It Up” song invites us to be the light and to spread healing energy. Ultimately, I want people to feel uplifted, connected, and motivated to bring more joy and authenticity into their lives.

As you head into JUNO weekend and in-person moments with fans and media, what are you most excited to celebrate — the song, the community, or the journey it represents?

As I head into JUNO weekend, I’m excited to celebrate the song, the community, and the journey. It’s about coming together with fellow artists, celebrating our shared achievements, and building meaningful connections. I’m thrilled to inspire and be inspired, and to show that with dedication and authenticity, dreams do come true. This nomination is a testament to my journey and growth, and it’s a reminder that the little girl in me is proud of how far I’ve come. I never gave up, and I continue to evolve and grow. This celebration is about resilience and the power of never giving up. I look forward to advancing and inspiring, knowing that each step forward is part of a bigger vision and that the journey itself is worth celebrating.

Looking ahead, how does this collaboration shape what’s next for you creatively in 2026 and beyond?

Looking ahead to 2026 and beyond, this collaboration paves the way for more creative growth and meaningful connections. I’m excited to continue collaborating with diverse artists, bridging cultures, and expanding my reach. This journey is about evolution, authenticity, and embracing new opportunities. With my upcoming album, The Shift, I aim to embody growth and inspire others along the way. Ultimately, this collaboration enriches my artistry and opens doors to new horizons, bringing more joy, unity, and inspiration to the world.

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