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Spotlight - El Mehdi: The Story Behind EL KASS HLOU

In this exclusive Spotlight – El Mehdi interview, we explore the creative journey behind his latest release, EL KASS HLOU. Known for blending traditional Moroccan influences with modern sounds, El Mehdi takes listeners on a musical journey that is as soulful as it is innovative. EL KASS HLOU marks a significant moment in his career, showcasing his evolution as an artist while staying true to his roots. Join us as El Mehdi shares the inspiration behind the track, the cultural stories woven into the music, and how he continues to push the boundaries of his artistry.

What was your driving force pushing you into music?

I felt a deep connection to the arts from a young age. At two, I was sketching Disney scenes, and over the years, I explored painting, sculpting, photography, and theater. But music was always a secret passion. I wrote songs, made demos on GarageBand, and even re-edited pop music videos I watched online. It wasn’t until a visceral urge to create my own music took hold that I finally recorded in a friend’s home studio. Standing in front of a mic for the first time was transformative—it felt like I’d uncovered a part of myself. Coming from a Moroccan immigrant family in Canada, pursuing the arts wasn’t easy, and I fought hard to get to where I am today. 

Who are some of the early influences that helped shape your sound?

As a child, I’ve been immersed in Moroccan, Amazigh, and Arabic music, listening to iconic artists like Samira Said, Najat Aatabou, Nass El Ghiwane, Amr Diab, Cheb Mami, Mohammed Rouicha, Rachid Taha, Nancy Ajram, and Haifa Wehbe. Alongside this, I’ve always had a thing for pop music, particularly female pop artists like Shakira, the Pussycat Dolls, Lady Gaga, Kylie Minogue, and later Lana Del Rey, Banks, Doja Cat, and Melanie Martinez. 

You have some new music with EL KASS HLOU coming out. Can you tell us the story behind this one?

“EL KASS HLOU” is a tribute to Houcine Slaoui’s song, but also one to my culture. Growing up, I knew Haja El Hamdaouia’s rendition, which portrays the song as an ode to Moroccan tea. Only years later I discovered that in Houcine’s, the “sweet glass” is a metaphor for alcohol—which is haram. This shift in narrative struck me as both unsettling and deeply intriguing. It reflected a form of cultural censorship. Reinterpreting this classic became a way for me to honor the original story Houcine Slaoui wanted to convey, but also on a deeper level reappropriate our own narratives. 

What is your process like when putting together music?

My phone is filled with voice memos of melodies that come at really unexpected moments, and my notepad is packed with titles and themes I wrote down, sometimes at really random moments…When I sit at the piano, I explore chords to the melodies I’ve recorded. Often, I already have a theme in mind for the sound, and from there, it begins to take shape. This is how it usually starts. 

How has your diverse background helped influence your music?

Growing up, I was exposed to a wide range of genres, which I guess trained my ear to appreciate a variety of styles, and influenced how I create now. This diversity allows for lots of inspiration. One of my favourite aspects of this is finding unexpected connections between styles that seem unrelated. For example, I once noticed a striking similarity between a traditional Gnawa dance move and a choreography from the Pussycat Dolls’ Buttons performance. 

What are some of the hurdles you've overcome that might help others to hear about?

One of my biggest hurdles has been navigating constant change and self-discovery. Born in Morocco, with time in France and then Canada, I learned to create a sense of home within myself. Growing up queer in a Muslim family deepened this, as my inner world became a sanctuary where I could fully be myself. That safe space became the foundation of my creativity. Overcoming the barriers to embrace and share it through my art has been a journey, and I hope it shows others that challenges can become powerful sources of strength and expression. 

What keeps you grounded outside of music?

Meditation, affirmations, frequency music, self-care. 

If you could score a movie, what kind of themes would you like to use?

I would say themes of complex characters and unexpected relationships. I’m drawn to stories where people seem ordinary at first, but as their secret lives are revealed, they become surprisingly intricate. The music would reflect this contrast, shifting between tension and revelation, very dramatic, grandiose and dynamic. 

Who plays you in the movie of your life?

That’s a good one! I honestly have no idea. But what would excite me the most is imagining the audition process. I’d love to see who steps forward and hear their stories—what draws them to my life and how they see it from their perspective. It would be fascinating to watch different interpretations of my own journey, and maybe I’d even learn something new about myself through their eyes. 

What is one thing you would like to see asked more in an interview that isn't asked enough?

For your perfect day, where would you be, what would you eat, what would you drink, and what song would you be listening to? 

What is something on your go to play list people might not expect you to listen to?

My playlist is quite eclectic to be honest. It ranges from Kylie Minogue and TIFF to Najat Aatabou. I think what would surprise isn’t necessarily the songs themselves, but the unexpected variety of genres and artists. 

What do you hope people take away from your music?

I hope my music inspires hope, connection, and self-acceptance. I aim to create a space where people feel empowered to embrace their identities, honor their heritage, and celebrate diversity. With EL KASS HLOU, I want to challenge conventional views of Arabic music and SWANA narratives, showcasing the richness beyond labels. Ultimately, I strive to make music that resonates universally, building a community that finds beauty in unity and individuality. 

What motivates you to keep heading down the musical road?

It might sound a bit cliché, but it’s a feeling that’s hard to put into words. The closest I can get is calling it “passion”. While I overthink many things in life, this path has always felt clear to me. 

What are some of your next milestones you plan on hitting?

Sincerely, being able to create and share my work is already fulfilling. And I hope it resonates with people out there. While I can’t reveal everything just yet, 2025 is set to be an exciting year as I make my return after a significant hiatus since my first project. EL KASS HLOU is just the beginning of this new chapter. For now, you can look forward to more singles. I’m eager to continue building connections through my music and seeing where this journey leads. As far as possible, I hope. 

Spotlight – El Mehdi has come to an end and a big thanks to El Mehdi for taking the time to chat

Check out EL KASS HLOU right now!

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