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Spotlight – Jade Turner

Today we Spotlight – Jade Turner. We got to sit down and catch up with Jade to talk about her new release That Wind and what she’s been up to lately. Check out the conversation with this talented artist and some new music.

Can you describe a defining moment in your career that significantly influenced your path as an artist?

I think the best thing to happen for my career was when I was introduced to my producer Murray Pulver during a writing week I was invited to. He was one of the mentors and we have been working together ever since. 

How do you balance your personal life with your career as a musician?

I try my best to keep everything balanced as much as I can. I am a single mom and I also have a full-time job besides music so it is a lot. I work a lot. I have to plan everything and work at it every day. I don’t have much time for anything else and the time I do have is always spent doing something fun with my little boy. 

What role do your fans play in your creative process and career decisions?

I always strive to make music that is relatable to the listener. I’m always grateful when a listener shares how a song inspired them or comforted them when they needed it, so I’d say their influence on my career is mainly that I strive to write songs that can be of support to them.

"That Wind" has a distinct sound—can you describe the creative process behind choosing the instrumentation for this track?

I can’t take much credit for the instrumentation of this song other than telling the guys what vibe I was going for… we recorded it live off the floor together, and all the musicians came up with their parts together. We played a couple of different versions and the producer and mixer decided which parts worked best together to create the song. 

What personal experiences inspired the lyrics of "That Wind," and how do they reflect your journey as an artist?

I got the call that I was a SiriusXM Top of the Country Semi-Finalist while I happened to be up in Churchill, Manitoba. We had the chance to take in a dog sled ride, so I jumped at it and when we were there waiting to get going the song started coming to me. I grew up watching dog sled racing in my hometown every year for the Grand Rapids Winter Festival and I always wondered what it would feel like to be a dog musher getting ready to take off on a race. Seeing how I was just about to take on my race in the Top of the Country competition I could relate somewhat to that feeling and it started me on the path to writing “That Wind”. 

How does "That Wind" differ from your previous singles in terms of style and message?

I seem to write a lot of songs that are intended to be encouraging, so I wouldn’t say that it differs too much from my previous singles lyrically. I want people to listen to my music and feel like they can take something away from it that will help them in some way. “That Wind” is telling the listener to get out and follow your dreams or your calling no matter what hurdles you have to cross. I do think this song is different in the sense of how you can visualize it as a scene in a movie though…the part when the battle is about to start.  

How do you stay inspired and motivated to create new music?

Life. I think I will always be writing music. I have been writing music since I was a young kid on the rez. It helped me get through a lot of hardships and it still does. Of course, there are good times to be had as well and I do write happy songs too… but I love writing things people can feel. 

Are there any artists or genres outside of your usual style that influence your music?

Definitely. I listen to a lot of genres. I just really love music. Brandi Carlile, Sheryl Crow, and Alanis Morrissette are a few artists that I really love and wish I was as cool as, hah! 

How do you see your music evolving in the next few years?

I seem to have really let go of the genre box and stepped into a time where I just want to create music that I love and enjoy. I am excited for everyone to hear it when my album comes out in February 2025. Taking risks is how I intend to grow as an artist. 

What are some of your goals for the future, both personally and professionally?

I want to live an authentic, healthy, and balanced life, to be able to focus more on music, and find a team (manager) that I can trust and that can help me be better. There’s always room for growth and for learning!

Can you describe a moment when you felt particularly proud of your achievements as an artist?

I feel the best moments for me are always going to be the ones when I hear people’s stories of how they relate to a lyric or song. That feeling will never get old.

What is something about your creative process that might surprise your fans?

I don’t play instruments. Everything I write I sing into my phone and I can only hear the actual instrumentation in my head until my producer and I get together and he brings it to life. Very backward but it works for me. 

What do you enjoy most about the process of creating new music?

When it all comes together I get to hear it outside of my head. I love that process so much. Building a song block by block. 

What has been the most rewarding aspect of your musical journey so far?

That I am still able to do it. I sometimes can’t believe I got to this place especially when I think about where I started and the life that I have had. I’m so thankful. 

How do you measure success in your music career?

This is such a tough one. I can get caught up in numbers and go through ups and downs mentally of what I feel is successful or not, however at the end of the day I think if you’re making art and doing it because you love it and it brings you happiness, peace, or it helps you in any way shape or form, that’s a success. Art shouldn’t be measured by numbers or likes. I’m just happy I am at a place now where my music business is a functioning one that it pays for itself, and I don’t have to worry too much about how to pay for it. If we were all rich, we would probably all be artists or do what we love. 

Can you share a personal motto or philosophy that guides you in your life and career?

Be yourself. There’s only one you. Don’t compare yourself to others because we all have our paths already laid out. What’s meant for you will come and every “no” is just the universe keeping you on the path you are meant to be on. 

Spotlight – Jade Turner has come to an end. Big thanks for taking the time to catch up!

Check out That Wind and more right now!

Keep up with Jade at the links below

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